COPYWRITING TEAM
The Right Kind of Wrong: The Science of Failing Well by Amy Edmondson
“Right Kind of Wrong: The Science of Failing Well” written by Amy Edmondson, a Harvard Business School professor who presents a valuable...
top of page
BLOG
COPYWRITING TEAM
Jun 23 min
Deciphering the Secrets of Innovation according to Langdon Morris
Organizations are desperately seeking effective strategies to foster creativity and stay ahead of the curve. In his book The Innovation...
1 view
COPYWRITING TEAM
Jun 25 min
Extreme Programming (XP) and its Application in the Enterprise Environment
XP was created in the late 1990s by Kent Beck. It is an agile methodology, initially for software development and focused on rapid...
5 views
COPYWRITING TEAM
Jun 24 min
Reimagining the Future of Organizations according to Fréderic Laloux
In a rapidly changing business world, organizations must constantly adapt or risk not surviving. Yet many companies remain trapped in...
1 view
COPYWRITING TEAM
Jun 212 min
Frameworks to Facilitate the Implementation of a Business Strategy
Implementing a business strategy requires a specific framework for action that mobilizes the entire company to achieve the objectives...
1 view
COPYWRITING TEAM
Jun 23 min
Unraveling Creativity According to Keith Sawyer
In his book “Explaining Creativity: The Science of Human Innovation”, Keith Sawyer takes us on a fascinating journey to understand the...
0 views
COPYWRITING TEAM
Jun 23 min
Loonshots: Unleashing the Power of Crazy Ideas by Bahcall
The term “loonshot” refers to ideas that at first sound far-fetched, with low probability of success, but that if they work have enormous...
1 view
COPYWRITING TEAM
Jun 25 min
Making Big Projects Happen according to Flyvbjerg and Gardner
Most large companies and institutions embark on ambitious projects (the phenomenon of “megaproject mania”) with the best of intentions....
1 view
COPYWRITING TEAM
Jun 25 min
Implementing Lean Change Management
Lean Change Management (LCM) is a methodology developed by Jason Little for change management that combines principles of lean, agile,...
0 views
COPYWRITING TEAM
Jun 23 min
The Four Disciplines of Execution (4DX) by McChesney, Covey and Huling
This book provides a practical framework for implementing the organization's most important strategic goals consistently, despite the...
5 views
COPYWRITING TEAM
Jun 14 min
The Customer Rules: Lee Cockerell's Lessons for Driving Innovation
Companies that remain stagnant and fail to evolve are doomed to failure. However, true innovation cannot take place without a deep focus...
1 view
COPYWRITING TEAM
Jun 13 min
The Three Box Solution: A Strategy for Leading Innovation by Vijay Govindarajan
The Three Box Solution, written by Vijay Govindarajan, is a groundbreaking book that offers a strategic framework for companies to...
1 view
COPYWRITING TEAM
Jun 14 min
Measuring Customer Loyalty
Customer loyalty refers to the recurrence of the customer's interaction with the company's brand, as a consequence of the experience...
2 views
COPYWRITING TEAM
Jun 13 min
Ten Types of Innovation
The book's authors, Keeley L., Walters H., Pikkel R. and Quinn B., have made it a cornerstone in the field of innovation, helping...
1 view
COPYWRITING TEAM
Jun 14 min
Using Artificial Intelligence to Scale Enterprises
Artificial intelligence (AI) is emerging as a powerful tool for businesses of all sizes. This technology has the potential to transform...
1 view
COPYWRITING TEAM
Jun 13 min
Sources of Information and Support for Innovation for Midsize Companies
Resources are available to help midsize companies drive innovation and keep up with the latest trends and technologies. Sources of...
0 views
COPYWRITING TEAM
Jun 13 min
Innovation and Social Responsibility in Midsize Companies
Responsible innovation goes beyond the simple creation of economic value. It is about developing products, services and processes that...
1 view
COPYWRITING TEAM
Jun 14 min
Talent Management: How to Attract and Retain the Best in Midsize Companies
The challenge of attracting and retaining the best professionals for innovation is essential for mid-sized companies to develop and...
1 view
COPYWRITING TEAM
Jun 14 min
The Role of Knowledge Management as a Driver of Business Innovation
Knowledge management refers to the set of practices and processes aimed at identifying, capturing, storing, sharing and using knowledge...
1 view
COPYWRITING TEAM
Jun 16 min
Dynamizing the Organizational Basis for the Emergence of Innovation
Innovation is perceived as a process exclusive to top management or specific R&D departments. This limited view ignores the enormous...
2 views
bottom of page