The Double Diamond is a visual framework created by the UK Design Council to illustrate the human-centred design process. This model is divided into four different phases, represented by two diamonds: Discover, Define, Develop and Deliver. Discover (Discover): This is the first phase of the process, where the objective is to collect information. Research is carried out to identify problems or areas of opportunity. Here, divergent thinking is encouraged to explore as many ideas as possible. Define: In this phase, all the information collected during the discovery phase is analyzed and synthesized. Patterns and themes are identified, and the problem to be solved is clearly defined. Here, thinking converges to focus on specific areas. Develop: This is where solutions begin to form. Design concepts (prototypes) are generated, tested and refined. As in the discovery phase, divergent thinking is encouraged to explore multiple possibilities. Deliver: In the last phase, the final solution is materialized and prepared for launch. Final tests are performed and necessary adjustments are made. Finally, the solution is implemented. The Double Diamond highlights the importance of moving from divergence to convergence throughout the design process, ensuring that all possibilities are considered before arriving at a solution.
Benefits of the Double Diamond Framework
Focus and Clarity: Provides a clear and organized structure for the innovation process, guiding teams towards the convergence of validated solutions.
Efficiency and Rigor: The methodology facilitates the identification and elimination of unfeasible ideas in early stages, optimizing time and resources.
Flexibility and Adaptability: It allows addressing specific needs, pains and frictions by the team that integrates the company's resolution project.
Collaboration and Inclusion: The methodology encourages the active participation of diverse teams and stakeholders throughout the process, fostering collaboration and diversity of perspectives.
Examples of application of the Double Diamond Framework
New Product Development: The model has been successfully used to develop new products in a variety of industries, including pharmaceuticals, consumer electronics and automotive.
Process improvement: The methodology has also been applied to optimize internal processes in companies in different sectors, such as banking, energy and telecommunications.
Service design: It has been a valuable tool for the design of innovative services that meet users' needs and expectations.
This human-centered approach ensures that solutions are desirable, relevant and effective for end users.
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