A new approach that seeks to revolutionize the way we approach innovation and human-centered design
The Stringray model, introduced by the Board of Innovation in January 2024, as an alternative to the Double Diamond model, is a design process framework that focuses on three key phases: Exploration, Experimentation and Execution.
Exploration (Research)
In the exploration phase, teams deepen their understanding of the problem or challenge. The following activities are carried out here:
Comprehensive research: Relevant information is gathered, multiple perspectives are explored, and opportunities are identified.
Creative idea generation: Teams look for innovative solutions and consider different approaches.
Exploration is crucial to establishing a solid foundation before moving on to the next stage.
Experimentation (Iteration)
In this phase, the feasibility of the solutions is tested. Some key features are:
Rapid prototyping: Teams create prototypes and test different approaches.
Accelerated learning: Experimentation allows you to quickly learn from results and adjust solutions as necessary.
Constant iteration is critical to refine ideas and ensure they align with business objectives and user needs.
Execution (Implementation)
Execution is where ideas become reality. The following actions take place here:
Strategy implementation: Teams define concrete plans to carry out the solutions.
Real value creation: Work on practical implementation and seek to generate positive impact.
Why the Stringray Model?
Stringray recognizes that solving complex problems no longer depends on human thinking alone. AI plays a crucial role.
Instead of spending weeks superficially evaluating problems or solutions, we can now consider dozens of options quickly and prioritize them efficiently.
Unlike Double Diamond, which focuses on desirability, Stringray also considers feasibility and viability.
It is not enough to meet the customer's needs; solutions must be economically viable and technologically feasible.
Stringray uses the power of generative AI to deliver practical and validated solutions earlier in the process.
This reduces the risk of investing in innovation initiatives and facilitates decision making. In short, the Stringray Model is a new framework for the people-centered design and innovation process.
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